Google allows advertisers to bid for keywords that are trademarked


	Google allows advertisers to bid for keywords that are trademarked

periclesmage

4-19-2008 3:11 AM

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tags:

google, trademark, advertising, adsense, adwords

periclesmage says:

Watch the blackhatters climb out of the woodwork after this...

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/c4c1c63a-913d-48c5-8196-6eb4563c44a3/2790EFFE-A5BF-4D49-B841-4E58C19E0F7D/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://woonzai.com/blog/2008/04/19/google-allows-advertisers-to-bid-for-keywords-that-are-trademarked/" href="http://woonzai.com/blog/2008/04/19/google-allows-advertisers-to-bid-for-keywords-that-are-trademarked/" style="font-size: 11px;">woonzai.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://woonzai.com/blog/2008/04/19/google-allows-advertisers-to-bid-for-keywords-that-are-trademarked/"><H2><A title="Permanent Link: Google allows advertisers to bid for keywords that are trademarked" rel="bookmark" href="http://woonzai.com/blog/2008/04/19/google-allows-advertisers-to-bid-for-keywords-that-are-trademarked/">Google allows advertisers to bid for keywords that are trademarked</A></H2></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://woonzai.com/blog/2008/04/19/google-allows-advertisers-to-bid-for-keywords-that-are-trademarked/"><P>It will be interesting to know the impact that this will have on Google. They seem to be eroding their stand of “not being evil”. Increasingly, I see the detrimental effects that being public listed can have on a company’s stand and directions. I don’t think the founders would have anticipated this pressure to maintain profit growth every year when they list the company out.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://woonzai.com/blog/2008/04/19/google-allows-advertisers-to-bid-for-keywords-that-are-trademarked/"><P><DIV><A href="http://us.ft.com/ftgateway/superpage.ft?news_id=fto041820082101019704&amp;referrer_id=yahoofinance">FT.com - Anger at Google’s keyword shift</A> </DIV> 
</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://woonzai.com/blog/2008/04/19/google-allows-advertisers-to-bid-for-keywords-that-are-trademarked/"><BLOCKQUOTE>A sudden change in Google (NASDAQ:GOOG) ’s policy on brand-name advertising in its search results has angered British advertisers, even as it opens up competitive opportunities in search marketing.
<P>From May, Google will allow anybody to buy trademarks as “keywords”, allowing rivals’ sites to appear in sponsored search results when users query a specific brand or company name.</P></BLOCKQUOTE></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/2790EFFE-A5BF-4D49-B841-4E58C19E0F7D/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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