Quarterlife Wants its MTV (fans)!

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	Quarterlife Wants its MTV (fans)!

Lacey Rose

2-15-2008 2:28 PM

985 views

Lacey Rose says:

A savvy move by NBC's controversial boy wonder, Ben Silverman. In today's cluttered landscape, networks can't assume viewers will seek out their shows. That's why NBC is doing just the opposite: seeking the viewers out.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/f0dbfa34-625c-4f3d-b18b-994a83f3738d/276A1939-E513-41D6-82F5-8A3F8BDA0991/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.reuters.com/article/entertainmentNews/idUSN1341166420080214?feedType=RSS&feedName=entertainmentNews&pageNumber=1&virtualBrandChannel=0" href="http://www.reuters.com/article/entertainmentNews/idUSN1341166420080214?feedType=RSS&feedName=entertainmentNews&pageNumber=1&virtualBrandChannel=0" style="font-size: 11px;">www.reuters.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.reuters.com/article/entertainmentNews/idUSN1341166420080214?feedType=RSS&feedName=entertainmentNews&pageNumber=1&virtualBrandChannel=0"><P>LOS ANGELES (Reuters) - Television networks NBC and MTV unveiled an unusual plan on Thursday to promote a new TV show, "quarterlife," that will premiere on MTV, but air weekly on competitor NBC.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.reuters.com/article/entertainmentNews/idUSN1341166420080214?feedType=RSS&feedName=entertainmentNews&pageNumber=1&virtualBrandChannel=0"><P>The deal between the two rivals comes as broadcasters like NBC compete with the Internet, video games, DVDs and other forms of entertainment for viewers' attention.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.reuters.com/article/entertainmentNews/idUSN1341166420080214?feedType=RSS&feedName=entertainmentNews&pageNumber=1&virtualBrandChannel=0"><P>"We are all vying to get our programs and ideas exposed," said Ben Silverman, co-chairman of NBC Entertainment. "You hope to get shows seen in as many places as you can and having it sampled online or on a sneak peek on cable is great."</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/276A1939-E513-41D6-82F5-8A3F8BDA0991/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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