“This is à la carte airline — you pay two bucks for a soft drink, six bucks for beer and wine, $2 to $5 for snacks, $5 to watch TV, and $15 for the first piece of luggage,” Glazer said. Modeled after discount carriers such as Europe’s Ryanair, JetAmerica also charges passengers an extra $10 to choose a seat assignment. Despite the $9 price, the airline estimates the average ticket to be between $71 and $79.