Does Free Content Pay?

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	Does Free Content Pay?

Tom Van Riper

3-17-2008 11:32 AM

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Tom Van Riper says:

Traditional media isn't going away. But the big outlets are still grappling with the issue of advertising vs. subscription fees for milking online revenue.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/b4a8477f-f755-4b41-9a13-43e89e2aabb2/265C1ADE-EC25-4255-9290-5768ED144C15/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2008/03/17/BU2QVK9M3.DTL&type=business" href="http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2008/03/17/BU2QVK9M3.DTL&type=business" style="font-size: 11px;">www.sfgate.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2008/03/17/BU2QVK9M3.DTL&type=business">Mainstream media as a whole, the report found, isn't losing its audience. It just doesn't know how to get its new online customers - or anyone else who is reading what they're producing through online aggregators - to pay. T</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2008/03/17/BU2QVK9M3.DTL&type=business">So while there may be more readers out there for big media, there is less advertising, leading many print operations to cut staff as a way to reduce costs </blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/265C1ADE-EC25-4255-9290-5768ED144C15/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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