How to Creat and Write Compelling and Engaging Content


	How to Creat and Write Compelling and Engaging Content

whatsupearl

3-28-2008 10:34 PM

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tags:

blog writing, copywriting

whatsupearl says:

Great article on writing content that engages your readers -- and compels them to read.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/dd97739e-1d5a-4f98-87b2-c31174d85d71/26510FBC-6A66-4E06-979A-FA010363B86A/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.copyblogger.com/write-like-a-hurricane/" href="http://www.copyblogger.com/write-like-a-hurricane/" style="font-size: 11px;">www.copyblogger.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.copyblogger.com/write-like-a-hurricane/"><H1>How to Rock Your Readers Like a Hurricane</H1></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.copyblogger.com/write-like-a-hurricane/"><div align="center"><img src="http://content8.clipmarks.com/blog_cache/www.copyblogger.com/img/18DE6D3F-D39F-46A0-A70B-20A0180E17FE" alt="Hurricane" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.copyblogger.com/write-like-a-hurricane/"><P>What does powerful, engaging content have in common with the brutal intensity of a hurricane? Quite simply, they are both unstoppable, irresistible forces.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.copyblogger.com/write-like-a-hurricane/"><P>Powerful content must resonate so strongly with the reader that she can’t turn away. Likewise, once you’re caught in the torrential rain, crushing winds, and merciless storm surge of a hurricane, you’ve got no choice but to ride it out to the end.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.copyblogger.com/write-like-a-hurricane/"><P>Let’s take a look at how the storm develops.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.copyblogger.com/write-like-a-hurricane/"><H3>The Storm Hits: Headlines and Hooks</H3></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.copyblogger.com/write-like-a-hurricane/"><H3>Into the Eye of the Storm: Crystal Clear Body Copy</H3></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.copyblogger.com/write-like-a-hurricane/"><P>If your headline is weak, the reader is gone… he boarded up the windows and left town before traffic got bad. That’s because the filtering process is strongest at the headline, and why skillful <A href="http://www.copyblogger.com/magnetic-headlines/">headline and title writing</A> remains one of your top priorities.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.copyblogger.com/write-like-a-hurricane/"><H3>The Torrential Tail End: Closing With Passion</H3></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.copyblogger.com/write-like-a-hurricane/"><H3>The Battle for Attention is Never Ending</H3></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/26510FBC-6A66-4E06-979A-FA010363B86A/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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