These sites, which writer Jason Kottke termed “single serving sites” in February 20081, capture visitors’ attention for a fraction of a minute, a tacit acknowledgement of the economy of attention in which they operate. In this space they express many traditional messages that have found an emerging new form of expression on the Internet. Dozens of tiny, single serving sites provide a venue for pop culture references, inside jokes, art displays, collective action, bids for peer approval, humor, and advice. Collectively they offer a perspective on the web as a platform for a unique brand of storytelling.