<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/59003cef-516b-408e-92d5-a36f1167b5f0/243D2CB7-F56C-4B0C-8F5C-BCC572421A36/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.cnn.com/2008/SHOWBIZ/TV/12/02/tivo.guilt/index.html?iref=mpstoryview" href="http://www.cnn.com/2008/SHOWBIZ/TV/12/02/tivo.guilt/index.html?iref=mpstoryview" style="font-size: 11px;">www.cnn.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.cnn.com/2008/SHOWBIZ/TV/12/02/tivo.guilt/index.html?iref=mpstoryview"><P> "Economists call this 'opportunity costs,' " explains Berens. "You're sitting there and you have to weigh, well, 'I have to watch this thing, because I promised myself when I told <A class="cnnInlineTopic" href="http://topics.cnn.com/topics/tivo_inc">TiVo</A> ... I want the whole season of that! Go get it! And go get things like it!' And so you've committed to this decision and it's a burden -- suddenly your relaxation has turned into more work." </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.cnn.com/2008/SHOWBIZ/TV/12/02/tivo.guilt/index.html?iref=mpstoryview"><P> "With infinite media, you have infinite choices, and therefore you have infinite opportunity costs," he says. "Your satisfaction index of the thing you actually choose can never be equivalent to the infinite opportunity costs, so we're in this position of being behind the cognitive eight-ball all the time."</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/243D2CB7-F56C-4B0C-8F5C-BCC572421A36/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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