Eyes on Smartphone Ads


	Eyes on Smartphone Ads
Laurie Burkitt
4-29-2009 12:57 PM
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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/b2a2f0e8-04a4-448c-8ff8-0204d24aa70c/21203212-DA2B-4401-9DDB-9F0A64490E02/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.marketingvox.com/one-third-of-smartphone-users-respond-to-mobile-ads-043927/?utm_campaign=newsletter&utm_source=mv&utm_medium=textlink" href="http://www.marketingvox.com/one-third-of-smartphone-users-respond-to-mobile-ads-043927/?utm_campaign=newsletter&utm_source=mv&utm_medium=textlink" style="font-size: 11px;">www.marketingvox.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingvox.com/one-third-of-smartphone-users-respond-to-mobile-ads-043927/?utm_campaign=newsletter&utm_source=mv&utm_medium=textlink"><H1>One-Third of Smartphone Users Respond To Mobile Ads</H1></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingvox.com/one-third-of-smartphone-users-respond-to-mobile-ads-043927/?utm_campaign=newsletter&utm_source=mv&utm_medium=textlink"><P>A research study on smartphone usage patterns found that more than a third of high-use smartphone users respond to mobile advertisements, <A href="http://www.mediaweek.com/mw/content_display/news/digital-downloads/mobile/e3i9c779034c7476d10c9e793187b5bb1f0">reports</A> Mediaweek.  </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingvox.com/one-third-of-smartphone-users-respond-to-mobile-ads-043927/?utm_campaign=newsletter&utm_source=mv&utm_medium=textlink"><P>Interpublic Group's Universal McCann conducted the study earlier this year and presented detailed findings at the OMMA Mobile Conference this week.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingvox.com/one-third-of-smartphone-users-respond-to-mobile-ads-043927/?utm_campaign=newsletter&utm_source=mv&utm_medium=textlink"><P>The study polled 1,800 participants online who frequently surf the web with their mobile devices. "Smartphone users" are defined as those that download mobile content from the web at least once at day or close to it.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingvox.com/one-third-of-smartphone-users-respond-to-mobile-ads-043927/?utm_campaign=newsletter&utm_source=mv&utm_medium=textlink"><li style="margin-left:16px;padding-left: 0px;">Smartphone users are clicking on ads (53%), requesting more information or a coupon (35%) and making purchases via their handsets (24%).</LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingvox.com/one-third-of-smartphone-users-respond-to-mobile-ads-043927/?utm_campaign=newsletter&utm_source=mv&utm_medium=textlink"><li style="margin-left:16px;padding-left: 0px;">Some 82% of respondents report they use mobile devices at work. 81% use them while shopping.</LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingvox.com/one-third-of-smartphone-users-respond-to-mobile-ads-043927/?utm_campaign=newsletter&utm_source=mv&utm_medium=textlink"><li style="margin-left:16px;padding-left: 0px;">Nearly one of every seven minutes of media consumption takes place on a mobile device, and six of every 10 consumers expect their mobile internet use to increase significantly over the next two years.</LI></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/21203212-DA2B-4401-9DDB-9F0A64490E02/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>
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