Spot TV Outlook Spotty, Online Upbeat


	Spot TV Outlook Spotty, Online Upbeat

fuordigital

9-24-2008 8:57 PM

206 views

Add a Comment

Login to Comment. Not a member yet? Sign up

Sarah’s Straight Talk

11 Yearbook Photos That Musicians Wish We'...

Pet Jungle Cat

Palin's Lawyer Threatens Bloggers, Media

new dinosaur fossils found in Australia

World's Most Beautiful Transparent Animals

More clips from fuordigital

Internet Advertising Revenues for 3Q08, Up...

By 2012 190M Households to Have Gaming Con...

Nokia has 42.4% smartphone market share in...

Today's Top Clips

visit the Top Clips page

View the Top Clips from September 24, 2008

Embed This Clip In Your Site...

<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/777018e8-675c-42c2-aa86-b6e0c27d3a67/2102E506-8FE7-450B-95ED-A00EE8E615D5/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.emarketer.com/Article.aspx?id=1006578" href="http://www.emarketer.com/Article.aspx?id=1006578" style="font-size: 11px;">www.emarketer.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.emarketer.com/Article.aspx?id=1006578"><SPAN class="big_red_text_multiline" id="lblTitle">Spot TV Outlook Spotty, Online Upbeat</SPAN></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.emarketer.com/Article.aspx?id=1006578"><P>With spot television revenues projected to slide next year, local TV stations are looking to their Websites to make up the difference. 
</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.emarketer.com/Article.aspx?id=1006578"><DIV>Total spot TV revenues are expected to decline between 2% and 5% in 2009 compared with this year’s revenues, according to the <A target="blank" href="http://www.tvb.org/">Television Bureau of Advertising (TVB)</A>, a nonprofit trade organization for local television broadcasters, in its annual forecast. 
It does not help that there will be no Olympics or election spending to help offset an already tough environment.
</DIV></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.emarketer.com/Article.aspx?id=1006578"><div align="center"><img src="http://content9.clipmarks.com/blog_cache/www.emarketer.com/img/4C4CCCA1-B4E8-43A3-85BC-3806826BFE9D" alt="US Spot vs. Online Advertising Revenue Growth for Local TV Stations, 2009 (% change*)" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.emarketer.com/Article.aspx?id=1006578"><P>Local spot TV next year will fare better than national, which is predicted to be down by 7% to 10%. 
</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.emarketer.com/Article.aspx?id=1006578"><div align="center"><img src="http://content6.clipmarks.com/blog_cache/www.emarketer.com/img/36B00F5D-C6AA-4806-8B7C-A40BA26AE504" alt="US Local Broadcast TV Station Online Advertising Revenues, 2003-2010 (millions and % change)" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.emarketer.com/Article.aspx?id=1006578"><P>Part of the reason for such healthy gains online is the sorry state of revenues offline. 
</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.emarketer.com/Article.aspx?id=1006578"><P>"It’s going to be a miserable year for broadcast TV, which will allow them to redirect resources to the Internet," said Gordon Borrell, CEO of Borrell.
</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/2102E506-8FE7-450B-95ED-A00EE8E615D5/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

Clipmarks: Home; New Clips; Top Clips; Dashboard

Popular Topics: News; Life; Science; Technology; Entertainment

Get Started: Sign Up; Install Clipping Tool; How Clipping Works; Clip-to-Blog™; ClipSearch

Tools and Resources: FAQ; ClipWeek; Top Clippers; Top Tags; Site Map

About Clipmarks: About Us; Contact; Blog; Copyright; Privacy; EULA

Search Options

Related Clips

More clips from fuordigital

Today's Top Clips