New 2007 DHL Advertising campaign


	New 2007 DHL Advertising campaign

ejoiner2

4-19-2007 10:15 AM

1491 views

tags:

dhl, parcel, transportation, express

ejoiner2 says:

DHL's advertising campaign for 2007 kicks off.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/978e1530-a13d-40ac-aa0a-dc5d00e7981b/20F6E7A5-319E-4C70-A8F0-CC56E61743BA/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://ejoiner.typepad.com/freight_dawgcom/2007/04/parcel_carrier_.html" href="http://ejoiner.typepad.com/freight_dawgcom/2007/04/parcel_carrier_.html" style="font-size: 11px;">ejoiner.typepad.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://ejoiner.typepad.com/freight_dawgcom/2007/04/parcel_carrier_.html"><H3 class="entry-header"><A href="http://ejoiner.typepad.com/freight_dawgcom/2007/04/parcel_carrier_.html">Parcel Carrier Ad Wars Heat Up</A></H3>
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					<P><A href="http://www.dhl-usa.com/home/home.asp"><IMG border="0" alt="Dhle" title="Dhle" src="http://ejoiner.typepad.com/photos/uncategorized/2007/04/19/dhle.gif" />
DHL Express</A> announced today the launch of their 2007 "Capabilities" advertising campaign.   With new placements in print, television and on-line,  DHL steps toe-to-toe with UPS and their popular "white board" campaign as well as ongoing advertisement by FedEx.   FedEx has taken major positions especially in sports marketing with launch of the US PGA FedEx Cup in professional golf.  </p> <P>DHL's ad focus for 2007 will be on products, international services, <A href="http://www.mlb.com/">Major League Baseball</A> and services in the Fashion vertical.      This will be DHL's first major campaign since their highly successful and award winning visibility ad program in 2004.</p> <P>You can <A href="http://www.yourdhl.com/Core/OurAds/Index.aspx">preview the DHL spots here</A>.</P></DIV></DIV></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/20F6E7A5-319E-4C70-A8F0-CC56E61743BA/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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