Branding Disasters: McDonald's McPizza and Arch Deluxe


	Branding Disasters: McDonald's McPizza and Arch Deluxe

Bareface

10-28-2009 8:09 AM

89 views

Bareface says:

Just goes to show, how research and understanding your market is so important.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color:#ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/a67fd7ad-45e6-4be3-9d3f-bdddcce1e72f/20DB0B56-0CE7-4F42-9576-80E59151CB33/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.businesszone.co.uk/topic/marketing-pr/branding-disasters-mcdonalds-mcpizza-and-arch-deluxe" href="http://www.businesszone.co.uk/topic/marketing-pr/branding-disasters-mcdonalds-mcpizza-and-arch-deluxe" style="font-size: 11px;">www.businesszone.co.uk</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.businesszone.co.uk/topic/marketing-pr/branding-disasters-mcdonalds-mcpizza-and-arch-deluxe"><EM>Brands need to change to reflect their current markets but sometimes customers prefer the devil they know - as McDonald's found out to its detriment with the launch of the deluxe range.</EM></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.businesszone.co.uk/topic/marketing-pr/branding-disasters-mcdonalds-mcpizza-and-arch-deluxe"><P>It’s always good to try something new and any organisation worth its salt will experiment with new products from time to time, either to reflect seasonal changes and market changes, to try out new specials, or simply to cater to customer requests. But when you’re a massive corporate chain, you’d better make sure you’ve done your research before messing with the formula.</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/20DB0B56-0CE7-4F42-9576-80E59151CB33/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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