Nearly 70% of Online Adults Use Social Media, Often Research Products

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	Nearly 70% of Online Adults Use Social Media, Often Research Products

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9-24-2008 9:13 PM

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/09a0ec16-ce59-436c-83bd-05577ec4d75b/20B6C140-AB99-498A-95D8-09D715141C87/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.marketingcharts.com/direct/nearly-70-of-online-adults-use-social-media-often-research-products-6101/markettools-frequency-visit-blogs-social-networks-august-2008jpg/" href="http://www.marketingcharts.com/direct/nearly-70-of-online-adults-use-social-media-often-research-products-6101/markettools-frequency-visit-blogs-social-networks-august-2008jpg/" style="font-size: 11px;">www.marketingcharts.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/direct/nearly-70-of-online-adults-use-social-media-often-research-products-6101/markettools-frequency-visit-blogs-social-networks-august-2008jpg/"><H2><A rev="attachment" href="http://www.marketingcharts.com/direct/nearly-70-of-online-adults-use-social-media-often-research-products-6101/">Nearly 70% of Online Adults Use Social Media, Often Research Products</A></H2></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/direct/nearly-70-of-online-adults-use-social-media-often-research-products-6101/markettools-frequency-visit-blogs-social-networks-august-2008jpg/"><div align="center"><img src="http://content8.clipmarks.com/blog_cache/www.marketingcharts.com/img/B807B2DB-FE2D-4B95-B431-CD5FB30E41F9" alt="" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/direct/nearly-70-of-online-adults-use-social-media-often-research-products-6101/markettools-frequency-visit-blogs-social-networks-august-2008jpg/"><P>More than two-thirds (68%) of online Americans say they visit online blogs, communities or social networks, and 33% engage in product research online to help them make purchase decisions, <A href="http://www.markettools.com/pdfs/press_releases/release_20080902.pdf">according to</A> (pdf) the August/September 2008 Insight Report from <A href="http://www.markettools.com">MarketTools</A>. </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/direct/nearly-70-of-online-adults-use-social-media-often-research-products-6101/markettools-frequency-visit-blogs-social-networks-august-2008jpg/"><div align="center"><img src="http://content9.clipmarks.com/blog_cache/www.marketingcharts.com/img/FB913FAE-C823-482A-A327-5D02FCE87279" alt="markettools-frequency-visit-blogs-social-networks-august-2008.jpg" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/direct/nearly-70-of-online-adults-use-social-media-often-research-products-6101/markettools-frequency-visit-blogs-social-networks-august-2008jpg/"><P><STRONG>Social Media by Generation</STRONG></P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/direct/nearly-70-of-online-adults-use-social-media-often-research-products-6101/markettools-frequency-visit-blogs-social-networks-august-2008jpg/"><P>Nearly one in five of all adults (19%) say they visit blogs, communities or social networks daily, with a higher percentage of women saying so (22% vs. 16%). Percentages of daily visitors decrease as respondents get older:</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/direct/nearly-70-of-online-adults-use-social-media-often-research-products-6101/markettools-frequency-visit-blogs-social-networks-august-2008jpg/"><li style="margin-left:16px;padding-left: 0px;">33% of Generation-Y respondents (people mostly in their 20s) visit these sites every day.</LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/direct/nearly-70-of-online-adults-use-social-media-often-research-products-6101/markettools-frequency-visit-blogs-social-networks-august-2008jpg/"><li style="margin-left:16px;padding-left: 0px;">17% of Generation X (mostly in their 30s and early 40s) visit these sites daily.</LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/direct/nearly-70-of-online-adults-use-social-media-often-research-products-6101/markettools-frequency-visit-blogs-social-networks-august-2008jpg/"><li style="margin-left:16px;padding-left: 0px;">11% of Baby Boomers (in their mid 40s to early 60s) visit social media sites daily.</LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/direct/nearly-70-of-online-adults-use-social-media-often-research-products-6101/markettools-frequency-visit-blogs-social-networks-august-2008jpg/"><li style="margin-left:16px;padding-left: 0px;">8% percent of Seniors visit daily.</LI></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/20B6C140-AB99-498A-95D8-09D715141C87/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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