What Aunt Jemima Would Never Tell Them...


	What Aunt Jemima Would Never Tell Them...

melizer

12-13-2007 1:18 AM

609 views

tags:

black americana, racism, civil war era, antebellum south, minstrel, mammy, african-american, pancakes, domestics

melizer says:

I imagine there were quite a few other things Aunt Jemima would never tell them! Like make your own damn breakfast!

"She landed her present incarnation as benevolent pancake maker through the attempts of ad men James Webb Young and N. C. Wyeth in the 1920s to capitalize on white nostalgia for the "leisure" of the plantation system. Geared for middle-class homemakers, Aunt Jemima's "ready-mixed" breakfast thus served as a "slave in a box," according to Manring."
Books:

Slave in a Box: The Strange Career of Aunt Jemima (The American South Series)

Aunt Jemima, Uncle Ben and Rastus : Blacks in Advertising Yesterday Today and Tomorrow

http://collectibles.listings.ebay.com/Cultures-Ethnicities_Black-Americana_W0QQdfspZ2QQfromZR4QQsacatZ36081QQsocmdZListingItemList

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