Most Okay with Targeted Ads on SocNets


	Most Okay with Targeted Ads on SocNets

dgreplay

6-25-2009 1:28 PM

78 views

dgreplay says:

Its a thin majority but good to know. What stands out to me in this sample though is that as usual, people would rather a free service with ads than pay for it without...

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/6337b29c-bff6-4cf0-983a-e266ee6762cf/2054873D-DA21-418E-AB5C-4C69CE06CA71/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://mashable.com/2009/06/25/social-networks-targeted-ads/" href="http://mashable.com/2009/06/25/social-networks-targeted-ads/" style="font-size: 11px;">mashable.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://mashable.com/2009/06/25/social-networks-targeted-ads/"><P>The study, conducted by Q Interactive, concluded that the majority (53%) of web users would view an advertiser favorably if ads were targeted to their interests.  Moreover, only 5.6% of them said they’d view the advertiser unfavorably, with the rest falling in the “undecided” camp.  Beyond that, most users also said they’d rather have ads targeted to their profile data versus having to pay for services with no ads.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://mashable.com/2009/06/25/social-networks-targeted-ads/"><P>In other words, the theory that ads too closely tailored to a user’s profile data might be perceived as “creepy” might be unfounded.  And that’s potentially good news for advertisers and the social networks hoping to serve ads based on this data.
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