Who should be releasing web video?


	Who should be releasing web video?

innonate

6-7-2007 5:16 PM

395 views

tags:

mobile, video

innonate says:

NewTeeVee reports on the latest from Nielsen's new mobile stat service, but they ask "Who Watches Web Video?"

I think the question is "Who should put up web video." If you're a current video publisher and your audience fits these demos (rich, middle age men), then you should be getting your video on mobile platforms in the most cost effective ways possible.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/28e0d16b-d187-437e-ba2a-fc4fe856491e/1FDA7E4D-FC1A-48B3-8529-DB23F78F433D/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://newteevee.com/2007/06/06/who-watches-mobile-video/" href="http://newteevee.com/2007/06/06/who-watches-mobile-video/" style="font-size: 11px;">newteevee.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://newteevee.com/2007/06/06/who-watches-mobile-video/"><P>Nielsen is launching a mobile stat service called Nielsen Wireless, and has compiled some preliminary data. In the first quarter of 2007:</p> <UL>
    <li style="margin-left:16px;padding-left: 0px;">Eight million persons 12 and older viewed video on their mobile phone (this excludes videos created with a phone’s camcorder function)</LI>
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<li style="margin-left:16px;padding-left: 0px;">The mobile video audience skewed somewhat older and male: 46 percent of the mobile video audience is 35 years or older and 54 percent of the audience is male.</LI>
<li style="margin-left:16px;padding-left: 0px;">
At least 7 percent of 18- to 34-year-olds viewed mobile video programming in the first quarter of 2007, while at least 25 percent used their mobile phone to connect to the Internet</LI>
<li style="margin-left:16px;padding-left: 0px;">As of May 31, more than half, 55 percent, of primary users of video-enabled mobile phones lived in households with total incomes of $75,000 or above</LI></UL></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/1FDA7E4D-FC1A-48B3-8529-DB23F78F433D/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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