Facebook Ads Love You and Your Interests


	Facebook Ads Love You and Your Interests

AmandaGravel

10-23-2007 9:41 AM

329 views

tags:

facebook, social networking, social media, advertising, algorithm, profile, flyer, adwords

AmandaGravel says:

What do you think?

2 Comments |

Add a Comment

10-23-2007 5:04 PM

adamc

I was wondering why I kept seeing the flyer for Neil Young! He's in the favorite music section of my profile.

10-23-2007 5:19 PM

arifsali

Have nothing in your profile.

Login to Comment. Not a member yet? Sign up

Today's Top Clips

visit the Top Clips page

View the Top Clips from October 23, 2007

Embed This Clip In Your Site...

<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/39070850-5153-46b5-8476-4071a4fe1b43/1FCA1198-9FDC-4727-985B-8E82A110A8BE/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://mashable.com/2007/10/22/facebook-flyers/" href="http://mashable.com/2007/10/22/facebook-flyers/" style="font-size: 11px;">mashable.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://mashable.com/2007/10/22/facebook-flyers/"><table background="undefined" bgcolor=""><tr><TD valign="top"><TABLE width="100%" cellspacing="0" cellpadding="0"><TBODY><TR><TD valign="top"><A title="clipmarks' clip-to-blog" href="http://clipmarks.com/clip-to-blog/"><IMG width="19" height="19" border="0" src="http://content.clipmarks.com/blog_icon/7a688edb-a7ae-4f3b-a80d-a3b1a36ba416/FAD87BD5-D70C-4EF6-B7F3-2AB86862FC8B/" /></A>clipped from <A title="http://mashable.com/2007/10/22/facebook-flyers/" href="http://mashable.com/2007/10/22/facebook-flyers/">mashable.com</A></TD></TR></TBODY></TABLE><TABLE width="100%" cellspacing="0" cellpadding="0"><TBODY><TR><TD valign="top"><H2 class="entry-title"><A title="Permalink to Facebook Flyers 2.0: The Promise and Pitfalls of Social Networking Ads" rel="bookmark" href="http://mashable.com/2007/10/22/facebook-flyers/">Facebook Flyers 2.0: The Promise and Pitfalls of Social Networking Ads</A></H2>
</TD></TR></TBODY></TABLE><TABLE width="100%" cellspacing="0" cellpadding="0"><TBODY><TR><TD valign="top"><P align="center"><IMG src="http://content22566.clipmarks.com/blog_cache/mashable.com/img/D617739A-27A2-40BA-95CA-81EE2C5BA790" /></p> </TD></TR></TBODY></TABLE><TABLE width="100%" cellspacing="0" cellpadding="0"><TBODY><TR><TD valign="top">Facebook has made some big changes to their <A href="http://www.facebook.com/flyers/create.php?ref=fpg5&ref=nf">“Flyers” advertising format</A> that turns it into a much more advanced advertising system.  Advertisers can now target users based on specific data from their profiles, such as interests, age, education, and relationship status.  Much like AdWords, the advertiser sets a maximum price per click and a daily budget.  Previously, Flyer ads were limited to specific universities or networks, and were charged on a CPM (cost per thousand impressions) basis.</TD></TR></TBODY></TABLE><TABLE width="100%" cellspacing="0" cellpadding="0"><TBODY><TR><TD valign="top">Whereas Google, Yahoo, and Microsoft use algorithms to match ads to content, Facebook has the ability to do exact matching on ads to keywords a user has entered in their profile.  Things like targetting ads to single males, age 18-30, that play golf, in the Washington DC area, are now possible.</TD></TR></TBODY></TABLE></TD></tr></table></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/1FCA1198-9FDC-4727-985B-8E82A110A8BE/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>