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Media Measurement Best Practices
lyricallava
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2-18-2008 12:35 AM
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lyricallava
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Resources for new media management.
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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/61afa8f5-472c-4f3b-a023-0b2cb800eb78/1FBF26AB-26C8-4EC7-A168-D1DF272BEFFB/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://netlibrary.com/nlreader/nlreader.dll?bookid=49114&filename=Page_369.html" href="http://netlibrary.com/nlreader/nlreader.dll?bookid=49114&filename=Page_369.html" style="font-size: 11px;">netlibrary.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://netlibrary.com/nlreader/nlreader.dll?bookid=49114&filename=Page_369.html"><FONT size="3" face="Times New Roman, Times, Serif">Best practices for this type of research are covered in "Getting Started On Interactive Media Measurement," available from the Advertising Research Foundation, 641 Lexington Avenue, New York, NY 10022, and "Hits Are Not Enough: How to <I>Really</I> Measure Web Site Success," prepared by <I>Interactive Marketing News</I> and available from Phillips Business Information, Inc., 1201 Seven Locks Road, Potomac, MD 20854.</FONT></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;"> </td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/1FBF26AB-26C8-4EC7-A168-D1DF272BEFFB/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>
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