<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/3decdb89-d269-4014-a3c1-a2bce4a0389b/1F9336F5-2555-43F8-A60D-89A00856E788/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.marketingcharts.com/direct/consumers-want-direct-interaction-with-brand-reps-online-7192/dei-otx-where-consumers-search-information-fall-2008jpg/" href="http://www.marketingcharts.com/direct/consumers-want-direct-interaction-with-brand-reps-online-7192/dei-otx-where-consumers-search-information-fall-2008jpg/" style="font-size: 11px;">www.marketingcharts.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/direct/consumers-want-direct-interaction-with-brand-reps-online-7192/dei-otx-where-consumers-search-information-fall-2008jpg/"><H2><A rev="attachment" href="http://www.marketingcharts.com/direct/consumers-want-direct-interaction-with-brand-reps-online-7192/">Consumers Want Personal, Online Interaction with Brands</A></H2></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/direct/consumers-want-direct-interaction-with-brand-reps-online-7192/dei-otx-where-consumers-search-information-fall-2008jpg/"><P>Nearly two-thirds (62%) of consumers say that direct and personal communication with a company’s online brand representative is preferable to ads or promotional materials from the company, according to research conducted by <A href="http://www.otxresearch.com/">OTX Research</A> on behalf of <A href="http://www.deiworldwide.com/">DEI Worldwide</A>. </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/direct/consumers-want-direct-interaction-with-brand-reps-online-7192/dei-otx-where-consumers-search-information-fall-2008jpg/"><P>The word-of-mouth marketing research study, “<A href="http://174.133.170.120/files/DEIStudy-Engaging%20ConsumersOnline-Summary.pdf">The Impact of Social Media on Purchase Behavior</A>,” (pdf)  also finds that 63% of consumers say they would like to personally share their opinions online about a brand or product with such a representative, and 67% of consumers are likely to pass along information from a brand representative to other people.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/direct/consumers-want-direct-interaction-with-brand-reps-online-7192/dei-otx-where-consumers-search-information-fall-2008jpg/"><li style="margin-left:16px;padding-left: 0px;"> 54% of consumers say information from a company’s brand representative who directly interacts with them online is more valuable than information they find on companies’ websites.</LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/direct/consumers-want-direct-interaction-with-brand-reps-online-7192/dei-otx-where-consumers-search-information-fall-2008jpg/"><li style="margin-left:16px;padding-left: 0px;"> 57% of consumers are likely to take action based on the information from a brand representative, such as shop at the retailer or buy the product.</LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/direct/consumers-want-direct-interaction-with-brand-reps-online-7192/dei-otx-where-consumers-search-information-fall-2008jpg/"><div align="center"><img src="http://content8.clipmarks.com/blog_cache/www.marketingcharts.com/img/B7AE22C9-F941-48BE-8CF8-5ABAB33DC4AE" alt="dei-otx-where-consumers-search-information-fall-2008.jpg" /></div></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/1F9336F5-2555-43F8-A60D-89A00856E788/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

New from the makers of Clipmarks:  Amplify.com - Don't just share the news...Amplify it!