Traditional media companies invest heavily online

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	Traditional media companies invest heavily online

alexpapa

3-10-2008 12:11 PM

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tags:

marketing, media, traditional media, online investments, vanksen

alexpapa says:

Huge commitments of resources by traditional media to remain relevant in the age of information. With the considerable momentum that their ownership of premium content allows they are well positioned and should be taken into account by anyone playing in the field of online media, whether as a content owner or as an advertising network or agency.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/af7fd313-da85-4c1a-b7d5-3d0ee4ed8b16/1F5A3212-C82F-4B79-975A-B6BFEA44ABC9/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.dmconfidential.com/blogs/column/Marketing/1560/" href="http://www.dmconfidential.com/blogs/column/Marketing/1560/" style="font-size: 11px;">www.dmconfidential.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.dmconfidential.com/blogs/column/Marketing/1560/"><FONT size="4" face="Verdana" color="#800000">
Old Media Spends Big Money Online</FONT></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.dmconfidential.com/blogs/column/Marketing/1560/"><DIV>
Though print media is far from dead, there is no doubt that the Internet has taken away a good portion of its thunder.  Virtually all major newspapers and magazines have already built up strong online presences, but it seems that they are far from being done with spending big bucks to further solidify their online clout.</DIV></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.dmconfidential.com/blogs/column/Marketing/1560/">that newspaper and magazine publishers in the U.S. will spend almost $537 million in 2007 on online advertising focused on boosting their Web presence.  This would reflect a 36.4% increase from 2006.  All media companies, including television and radio broadcasters, are expected to spend $1.3 billion this year, a 28.4% increase from last year.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.dmconfidential.com/blogs/column/Marketing/1560/"><DIV>
By 2011, online ad spending by newspaper and magazine publishers is expected to reach $1.3 billion.</DIV></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.dmconfidential.com/blogs/column/Marketing/1560/">newspaper and magazine publishers to spend nearly $7.7 billion on digital and online content and advertising in 2007.  Much of this money will be spent on creating Web 2.0 features on these sites.</blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/1F5A3212-C82F-4B79-975A-B6BFEA44ABC9/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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