Real Estate Marketing and Social Media


	Real Estate Marketing and Social Media

iCoastal Net Designs

6-3-2009 11:53 AM

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tags:

real estate, real estate marketing, social media, social media marketing, interactive marketing

iCoastal Net Designs says:

I couldn't clip all the stats, but here's some great insight on how the real estate industry is leveraging the online social media to sell.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/d030ab9a-e712-4fa3-93cc-158fb55b4a5d/1F0731A1-FEBC-4FD7-890D-BEB09E479D50/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://adage.com/article?article_id=136973" href="http://adage.com/article?article_id=136973" style="font-size: 11px;">adage.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://adage.com/article?article_id=136973"><H1>Real-Estate Ads Find New Home on Web in Recession</H1></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://adage.com/article?article_id=136973">The recession and a cratered housing market have curtailed real-estate advertising overall, and many companies have cut back significantly on newspapers. Realogy Corp., parent company of Century 21, Coldwell Banker, Sotheby's International, and Better Homes and Gardens Real Estate, among others, spent 31.7% less on measured media in 2008, according to TNS Media Intelligence, down to $129.3 million from $189.4 million in 2007. And more than half of the decrease, $31.8 million, came out of newspapers. At the same time, Realogy upped its internet spending 29% to $8.6 million. The internet ad dollars pale in comparison largely because the internet is less expensive, but the trend toward online is unmistakable.
</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://adage.com/article?article_id=136973">With the transparency of information on the internet, consumers are more empowered when it comes to finding and purchasing a home, Ms. Sullivan said.</blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/1F0731A1-FEBC-4FD7-890D-BEB09E479D50/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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