Using "NoFollow" to Sculpt Flow of Page Rank


	Using "NoFollow" to Sculpt Flow of Page Rank

howardbrule

12-25-2007 9:33 AM

161 views

tags:

sculpt page rank, nofollow, seo

howardbrule says:

In this article comments made by Matt Cutts are interpreted for the purposes of targeting PR away from inbound (and outbound) links where it is wasted.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/ad80e983-0716-49cb-b9b6-0b52ee2dab6c/1EDDB580-62AB-4B1C-AC95-E7DCD9FCB93A/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://searchengineland.com/071220-084722.php" href="http://searchengineland.com/071220-084722.php" style="font-size: 11px;">searchengineland.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://searchengineland.com/071220-084722.php"><H2><A href="http://searchengineland.com/071220-084722.php">Sculpting Your PageRank For Maximum SEO Impact</A></H2></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://searchengineland.com/071220-084722.php"><P>To achieve that search engine optimal configuration of your internal linking structure, you need to think strategically about how you "spend" the link juice that has been bestowed on your site through inbound links.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://searchengineland.com/071220-084722.php"><P>Rel=nofollow (which can be inserted into the HTML of the link like so: &lt;a rel=nofollow href="http://searchengineland.com/whereever"&gt;) was originally developed by the search engines to remove the incentive for blog comment spamming, and the search engines positioned the nofollow as a way to not "vouch" for a link (i.e., not treat it as a "vote" that passes link juice). But the engines have evolved their thinking. They realize now that rel=nofollow is a much more versatile tool than when it was first conceived. Matt Cutts of Google was <A href="http://www.seomoz.org/blog/questions-answers-with-googles-spam-guru">quoted</A> recently as saying:</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/1EDDB580-62AB-4B1C-AC95-E7DCD9FCB93A/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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