'Brain Fitness' Market Booming as Boomers Age


	'Brain Fitness' Market Booming as Boomers Age

wildcat

6-30-2008 6:22 AM

478 views

tags:

brain, fitness, memory

wildcat says:

"People are capable of doing so much more with their brains than they think is possible,"

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/adcd7682-2b7a-4026-a718-754bc62fee08/1EB50603-816C-4DE3-BC2E-0BFBCF9DE1E4/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.sci-tech-today.com/story.xhtml?story_id=13200DROJJQ0" href="http://www.sci-tech-today.com/story.xhtml?story_id=13200DROJJQ0" style="font-size: 11px;">www.sci-tech-today.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.sci-tech-today.com/story.xhtml?story_id=13200DROJJQ0"><SPAN class="storyCaption">The brain fitness boom might seem counterintuitive in an age when technology has eased memory stress: cell phones store numbers, GPS systems give directions, Web sites store passwords and e-mail programs automatically recall used addresses. Still, the brain fitness software market reached $225 million in revenues in 2007.</SPAN></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.sci-tech-today.com/story.xhtml?story_id=13200DROJJQ0"><P>
At 32, he's not worried about losing his memory. He's taking advantage of a growing market in "brain fitness" spurred by aging baby boomers.
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Teenagers cramming for tests and people worried about "senior moments" can now turn to an explosion of brain-assisting video games, such as Nintendo's Brain Age; puzzles that are said to ward off dementia, such as Sudoku and crosswords; and online tips that claim to train the brain.
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Santos, the 2008 USA Memory Championship winner, can memorize a shuffled deck of cards in three minutes and learn 100 random words and 100 new names and faces in 15.
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