What Do The Naked Cowboy, Hillary Clinton and Fox Have in Common?


	What Do The Naked Cowboy, Hillary Clinton and Fox Have in Common?

AmandaGravel

10-23-2007 4:43 PM

258 views

tags:

fbn, fox business network, fox news, launchpr, schneider associates

AmandaGravel says:

How do you feel about FBN's choice to make business news for the masses? Too much cowboy or not enough?

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/dbd53c2f-dde2-4963-9995-bd64988a966c/1E451D92-0D62-4C1A-8962-79698A77C06A/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://launchpr.typepad.com/schneiderassociates/2007/10/new-community-1.html" href="http://launchpr.typepad.com/schneiderassociates/2007/10/new-community-1.html" style="font-size: 11px;">launchpr.typepad.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://launchpr.typepad.com/schneiderassociates/2007/10/new-community-1.html"><div align="center"><img src="http://content7.clipmarks.com/blog_cache/launchpr.typepad.com/img/0F844B66-A27B-4BEB-8D79-FE20FDB329E8" alt="Foxbusiness_2" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://launchpr.typepad.com/schneiderassociates/2007/10/new-community-1.html"><H3 class="entry-header"><FONT color="#ff0000">NEW COMMUNITY POST:</FONT> Fox Business Network (FBN)</H3></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://launchpr.typepad.com/schneiderassociates/2007/10/new-community-1.html"><A href="http://www.foxbusiness.com">Fox Business Network</A> (FBN) launched in 30 million homes this week as a network for people who do not fully comprehend the business world, (and for those who see it as mundane). </blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://launchpr.typepad.com/schneiderassociates/2007/10/new-community-1.html">What sets FBN apart from the usual suspects in business news, particularly <A href="http://www.cnbc.com">CNBC</A>?  <A href="http://www.nytimes.com/2007/10/16/business/media/16watch.html?_r=4&oref=slogin&oref=slogin&oref=slogin&oref=slogin">Alessandra Stanley of the <EM>New York Times</EM></A> explains that FBN is designed to be more business-friendly for everyday people as opposed to audiences who are reading the Wall Street Journal.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://launchpr.typepad.com/schneiderassociates/2007/10/new-community-1.html">As Rupert Murdoch, CEO and chairman of News Corp, puts it, <EM><A href="http://online.wsj.com/public/us">The Wall Street Journal</A></EM> caters to Wall Street while FBN intends to serve Main Street.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://launchpr.typepad.com/schneiderassociates/2007/10/new-community-1.html">FBN’s tone was set from its first show. After an interview with <A href="http://www.hillaryclinton.com/?splash=1">Hillary Rodham Clinton</A>, FBN spoke with <A href="http://www.nakedcowboy.com">The Naked Cowboy</A>, FBN’s “Entrepreneur of the Day,” who earns $250,000 a year singing and playing guitar for tourists in Times Square in a cowboy hat and underwear.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://launchpr.typepad.com/schneiderassociates/2007/10/new-community-1.html">Do you want your business news mixed in with features about Naked Cowboys?</blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/1E451D92-0D62-4C1A-8962-79698A77C06A/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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