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93% of marketers plan to use e-mail in their efforts, 80% plan to use search
fuordigital
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7-11-2007 9:08 PM
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digital media mix
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online marketing
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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/b14056e2-817e-4371-b0e1-c79b483bd482/1DCA6356-415F-4485-9CC0-246AB1BF55C8/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://blogs.zdnet.com/ITFacts/?p=10798" href="http://blogs.zdnet.com/ITFacts/?p=10798" style="font-size: 11px;">blogs.zdnet.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://blogs.zdnet.com/ITFacts/?p=10798"><H4><A title="Permanent Link to 93% of marketers plan to use e-mail in their efforts, 80% plan to use search" rel="bookmark" href="http://blogs.zdnet.com/ITFacts/?p=10798">93% of marketers plan to use e-mail in their efforts, 80% plan to use search</A></H4></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://blogs.zdnet.com/ITFacts/?p=10798"><P>93% of marketers use or plan on using e-mail in their marketing efforts, 80% use or plan to use search, and 73% employ or plan on employing behavioral targeting. Contextual targeting comes in at 69%, while 67% said they use or expect to use rich media e-mail or rich media display ads, <A href="http://www.clickz.com/news/article.php/3603336">Forrester said</A>. Just over 50% use or plan to use blogs or social networks, 47% use or plan to use RSS, 43% go or have gone mobile, and 28% are doing or plan on doing in-game ads. 42% described their companies as aggressive when it comes to investing in marketing technology, while 58% did not.</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;"> </td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/1DCA6356-415F-4485-9CC0-246AB1BF55C8/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>
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