Seeing Red: Tweak Your Brain With Colors


	Seeing Red: Tweak Your Brain With Colors

Silkweaver

2-5-2009 10:08 PM

1033 views

tags:

neuroscience, cognition, colors, creativity, attention

2 Comments |

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2-6-2009 12:10 AM

tanyamm

I've heard that restaurants paint their establishments red because it stimulates the appetite.

2-6-2009 5:56 PM

ofcapri

I've always associated red as a action color. Hmmm, is that why I got a ticket for running a red light?.........

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/c23346d3-f3d8-4d24-81e3-b58767f1801d/1D69CFA1-A3D4-4E1C-ACA9-CE0E1F8BC5BD/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://blog.wired.com/wiredscience/2009/02/coloreffects.html" href="http://blog.wired.com/wiredscience/2009/02/coloreffects.html" style="font-size: 11px;">blog.wired.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://blog.wired.com/wiredscience/2009/02/coloreffects.html"><div align="center"><img src="http://content9.clipmarks.com/blog_cache/blog.wired.com/img/AEE69C85-EE24-47B3-AB17-C64D01275BF6" alt="Redblue" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://blog.wired.com/wiredscience/2009/02/coloreffects.html">For an all-natural brain boost, skip the pills and hit the colors.
</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://blog.wired.com/wiredscience/2009/02/coloreffects.html">In the latest and most authoritative study on color's cognitive effects, test subjects given attention-demanding tasks did best when primed with the color red. Asked to be creative, they responded best to blue. </blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://blog.wired.com/wiredscience/2009/02/coloreffects.html">"Color enhances performance," said study co-author Juliet Zhu, a University of British Columbia psychologist. </blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://blog.wired.com/wiredscience/2009/02/coloreffects.html">"Think about red, and what comes to mind: stop lights, stop signs, danger, ambulances," said  Zhu. "People want to avoid those things, and that's why they do better on detail-oriented tasks."</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://blog.wired.com/wiredscience/2009/02/coloreffects.html">"Blue is the color of the sky, the ocean, safety," she said. "When their environment is safe, people are more explorative."</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://blog.wired.com/wiredscience/2009/02/coloreffects.html">"Colors are everywhere in our lives," said Meier. "We should use them more carefully in all settings." </blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://blog.wired.com/wiredscience/2009/02/coloreffects.html">The colors appeared to enhance performance, but not to impair it.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://blog.wired.com/wiredscience/2009/02/coloreffects.html">Zhu's study, published Thursday in<EM> Science</EM></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/1D69CFA1-A3D4-4E1C-ACA9-CE0E1F8BC5BD/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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