New Ad Trend: Selling Through Smelling


	New Ad Trend: Selling Through Smelling

cpltaiji

5-8-2007 11:10 AM

434 views

tags:

general interest, life, business

cpltaiji says:

Goodness, I hope they stop short of feminine hygiene!

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5-10-2007 3:24 PM

ericskiff

This clip was featured on today's Clipiversity. That's three clips in two days! Thanks for clipping so much great stuff

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/44d22b9b-efc0-45ac-9a71-d8c6a41c7b3b/1BED40A7-6AF2-46DA-967B-F16226961E2D/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.npr.org/templates/story/story.php?storyId=10069425" href="http://www.npr.org/templates/story/story.php?storyId=10069425" style="font-size: 11px;">www.npr.org</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.npr.org/templates/story/story.php?storyId=10069425"><P class="listentab"><A href="javascript:launchPlayer('10069426', '1', '08-May-2007', '&topicName=Business&subtopicName=Media&prgCode=ME&hubId=-1&thingId=10069425&v1st=265211E4DA9D98F9', 'RM,WM');" class="listen"><IMG width="67" height="16" align="left" src="http://download.npr.org/anon.npr-www/chrome/icon_listen.gif" alt="Listen to this story..." /></A> </p> <P><SPAN class="program"><EM><A href="http://www.npr.org/templates/rundowns/rundown.php?prgId=3">Morning Edition</A>, </EM></SPAN><SPAN class="date">May 8, 2007 · </SPAN> The Scent Marketing Institute estimates companies will spend big bucks over the next decade on ads with aromas. But some consumers think the ads stink. The "Got Milk?" campaign recently put up fragrance strips in San Francisco bus shelters that smelled like chocolate-chip cookiess. Transit authorities had to tear the ads down after commuters complained they were triggering allergic reactions.</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/1BED40A7-6AF2-46DA-967B-F16226961E2D/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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