Videogamers More Diverse Crowd Than You May Think - Bigger Influencers of Purchases than Non-Gamers

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	Videogamers More Diverse Crowd Than You May Think - Bigger Influencers of Purchases than Non-Gamers

fuordigital

10-29-2008 3:04 PM

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/9bd92df8-d308-4f0f-bc74-4cbd19077c3c/1B9F9166-201C-435F-8DD8-ED4514A06E60/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.marketingcharts.com/interactive/videogamers-no-longer-lonely-introverts-more-valuable-consumers-than-non-gamers-6560/ign-ipsos-gamers-breakout-online-population-october-2008jpg/" href="http://www.marketingcharts.com/interactive/videogamers-no-longer-lonely-introverts-more-valuable-consumers-than-non-gamers-6560/ign-ipsos-gamers-breakout-online-population-october-2008jpg/" style="font-size: 11px;">www.marketingcharts.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/videogamers-no-longer-lonely-introverts-more-valuable-consumers-than-non-gamers-6560/ign-ipsos-gamers-breakout-online-population-october-2008jpg/"><H2><A rev="attachment" href="http://www.marketingcharts.com/interactive/videogamers-no-longer-lonely-introverts-more-valuable-consumers-than-non-gamers-6560/">Videogamers Not Lonely Introverts; More Valuable Consumers than Non-Gamers</A></H2></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/videogamers-no-longer-lonely-introverts-more-valuable-consumers-than-non-gamers-6560/ign-ipsos-gamers-breakout-online-population-october-2008jpg/"><P>Americans who play video games are more likely than non-gamers to influence their friends’ attitudes about pop culture and new technology purchases and are more social than commonly thought, <A href="http://www.ipsos-na.com/news/pressrelease.cfm?id=4140">according to</A> a study from <A href="http://www.ign.com/">IGN Entertainment</A> and <A href="http://www.ipsos-na.com">Ipsos Media CT</A>. </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/videogamers-no-longer-lonely-introverts-more-valuable-consumers-than-non-gamers-6560/ign-ipsos-gamers-breakout-online-population-october-2008jpg/"><P>Findings from the “Are You Game?” research study break long-standing stereotypes of gamers as solitary introverts and shows gamers are more outgoing, more active and more valuable as consumers than those who do not play video games, IGN said.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/videogamers-no-longer-lonely-introverts-more-valuable-consumers-than-non-gamers-6560/ign-ipsos-gamers-breakout-online-population-october-2008jpg/"><P>Videogamers - who are in 71% of US households - are now more likely than non-gamers to play sports, attend a concert or go out on a date.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/videogamers-no-longer-lonely-introverts-more-valuable-consumers-than-non-gamers-6560/ign-ipsos-gamers-breakout-online-population-october-2008jpg/"><P>The research paints videogame players as a diverse crowd. Specifically, 55% of gamers polled are married and 48% have children. New gamers - those who started playing videogames in the past two years - are 32 years old on average.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/videogamers-no-longer-lonely-introverts-more-valuable-consumers-than-non-gamers-6560/ign-ipsos-gamers-breakout-online-population-october-2008jpg/"><div align="center"><img src="http://content8.clipmarks.com/blog_cache/www.marketingcharts.com/img/B29B7FE2-EDE0-435E-978E-6C54987201B8" alt="ign-ipsos-gamers-breakout-online-population-october-2008.jpg" /></div></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/1B9F9166-201C-435F-8DD8-ED4514A06E60/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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