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80% who watch mobile video will view mobile ads for free content payoff, - 30% think ads fall short
fuordigital
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7-12-2007 9:40 PM
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tags:
mobile phone marketing
,
mobile advertising
,
digital media usage
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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/1725f8a8-e6bd-4038-9aed-3616d0f0fe40/1B3394B0-756D-4728-B2BD-A479BDECC5EE/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.marketingcharts.com/interactive/mobile-video-use-grows-advertisers-miss-opportunities-to-connect-943/" href="http://www.marketingcharts.com/interactive/mobile-video-use-grows-advertisers-miss-opportunities-to-connect-943/" style="font-size: 11px;">www.marketingcharts.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/mobile-video-use-grows-advertisers-miss-opportunities-to-connect-943/"><H2><A title="Permanent Link to Mobile Video Use Grows, Advertisers Miss Opportunities to Connect" rel="bookmark" href="http://www.marketingcharts.com/interactive/mobile-video-use-grows-advertisers-miss-opportunities-to-connect-943/">Mobile Video Use Grows, Advertisers Miss Opportunities to Connect</A></H2></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/mobile-video-use-grows-advertisers-miss-opportunities-to-connect-943/"><P>Four in five consumers who watch mobile video say they are willing to view mobile advertising if the reward is free content, but less than 30% say that mobile ads are relevant to them, according to a new <A href="http://www.knowledgenetworks.com/">Knowledge Networks/SRI</A> report. <A id="more-943"></A></P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/mobile-video-use-grows-advertisers-miss-opportunities-to-connect-943/"><li style="margin-left:16px;padding-left: 0px;">The proportion of users paying for mobile video dropped notably in the past year among video iPod users (from 81% to 61%) and video cell phone users (from 64% to 50%).</LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/mobile-video-use-grows-advertisers-miss-opportunities-to-connect-943/"><li style="margin-left:16px;padding-left: 0px;">The average viewing session for video cell phones (46% of users report an average session of 5 minutes or less) is different from that of video iPods or laptops (53% report an average session of 30 minutes or more)</LI></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;"> </td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/1B3394B0-756D-4728-B2BD-A479BDECC5EE/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>
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