Threat:
No-Names Brands Have Been Picking up Momentum for Past Decade Across Demographics

Solution?
Kraft combines in-store displays with retailers that showcase Kraft products together with non-category private-label offerings

The irony is that most generic brand items are made by the same companies as make the private label version.
(If you want about generic brand biscuits, ask a pensioner. They usually love biscuits and don't have much money.)