<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/6c5e710b-3761-462d-af70-4a26ab22f0cc/1958E61F-808F-4D05-8B6A-65CCE0F871CC/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://writetodone.com/2008/12/07/how-to-become-a-successful-copywriter-with-bad-writing/" href="http://writetodone.com/2008/12/07/how-to-become-a-successful-copywriter-with-bad-writing/" style="font-size: 11px;">writetodone.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://writetodone.com/2008/12/07/how-to-become-a-successful-copywriter-with-bad-writing/">How to Become a Successful Copywriter with “Bad” Writing</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://writetodone.com/2008/12/07/how-to-become-a-successful-copywriter-with-bad-writing/"><div align="center"><img src="http://content8.clipmarks.com/blog_cache/writetodone.com/img/775DF6A4-D8C7-45E1-BE51-C7DB44472E6E" alt="" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://writetodone.com/2008/12/07/how-to-become-a-successful-copywriter-with-bad-writing/"><P>Your English teachers taught you all the rules of proper grammar, punctuation, and style. But what they didn’t realize is that all those rules could crush your chances of making a living writing marketing materials, ads, and other commercial copy.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://writetodone.com/2008/12/07/how-to-become-a-successful-copywriter-with-bad-writing/"><P>Why? Because copywriting is not about good writing, it’s about helping businesses sell things. Successful businesses have to connect with real people to sell their products and services. And since real people don’t speak “proper” English, commercial copy must speak the way real people talk.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://writetodone.com/2008/12/07/how-to-become-a-successful-copywriter-with-bad-writing/"><STRONG>Write in the second person</STRONG></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://writetodone.com/2008/12/07/how-to-become-a-successful-copywriter-with-bad-writing/"><STRONG>Use command language. </STRONG></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://writetodone.com/2008/12/07/how-to-become-a-successful-copywriter-with-bad-writing/"><STRONG>Avoid rambling sentences.</STRONG></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://writetodone.com/2008/12/07/how-to-become-a-successful-copywriter-with-bad-writing/"><SPAN>Keep most paragraphs shor</SPAN></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://writetodone.com/2008/12/07/how-to-become-a-successful-copywriter-with-bad-writing/"><STRONG>Drop in one-sentence paragraphs</STRONG></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://writetodone.com/2008/12/07/how-to-become-a-successful-copywriter-with-bad-writing/"><STRONG>Begin sentences with conjunction</STRONG></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://writetodone.com/2008/12/07/how-to-become-a-successful-copywriter-with-bad-writing/"><STRONG>End sentences with prepositions</STRONG></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://writetodone.com/2008/12/07/how-to-become-a-successful-copywriter-with-bad-writing/"><STRONG>Add occasional fragments</STRONG></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://writetodone.com/2008/12/07/how-to-become-a-successful-copywriter-with-bad-writing/"><STRONG>Write like you talk</STRONG></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://writetodone.com/2008/12/07/how-to-become-a-successful-copywriter-with-bad-writing/"><STRONG>Use intelligent redundancy</STRONG></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://writetodone.com/2008/12/07/how-to-become-a-successful-copywriter-with-bad-writing/"><STRONG>Punctuate headlines lightly</STRONG></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/1958E61F-808F-4D05-8B6A-65CCE0F871CC/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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