Selective Memories/Creating an evocative user experience involves tapping into our most powerful method of recall and recognition.


	Selective Memories/Creating an evocative user experience involves tapping into our most powerful method of recall and recognition.

wildcat

7-15-2009 6:10 AM

366 views

tags:

design, experience, recall, recognition

wildcat says:

"So if memory rules perception, where does that leave the 21st-century product designer? The obvious answer"go out and create objects capable of evoking vivid memories"comes loaded with an inherent problem: memories exist in the mind of the user. The object, however well conceived, is merely a tool"

A fascinating read

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/8c59896c-9c4b-4818-a874-c54e59a2ee81/18EFE388-0409-47C1-A9C7-3D0DBCB1313D/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.metropolismag.com/story/20090318/selective-memories" href="http://www.metropolismag.com/story/20090318/selective-memories" style="font-size: 11px;">www.metropolismag.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.metropolismag.com/story/20090318/selective-memories"><P>
In my book <I>Emotional Design</I>, I argue that the interplay between cognition and emotion occurs on three levels: the visceral, the behavioral, and the reflective. The lowest level, the visceral, is unconsciously triggered by the environment and driven by involuntary, biologically determined reactions (a fear of heights, say, or a yen for sweets). Visceral design is about appearances. Expert skills operate at the behavioral level. These are so well learned, so automatic (language, for example), that they’re performed with little or no conscious effort. The reflective level is where our consciousness resides, where we ponder the past and contemplate the future. Despite the sensual pull of the visceral, and our utter dependence on the behavioral, the reflective level ultimately dominates our perception. Why? Life is a series of temporary, fleeting experiences. The rest is, literally, memory.  
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