Direct Mail - The Dinosaur of Marketing


	Direct Mail - The Dinosaur of Marketing

iCoastal Net Designs

6-1-2009 6:19 PM

181 views

tags:

direct marketing, direct mail, email marketing

iCoastal Net Designs says:

Direct Mail use to be king. Now it sitting at the back of the bus. I firmly believe to truly have an integrated marketing mix (especially when marketing locally) you need a solid (if scaled back) direct mail campaign. If it works in an email, it works in a mailbox.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/93ceb31b-cce6-4999-9b47-45d16604fbc0/17FFFD30-F4CA-4324-BAE4-8AA854AB0FFA/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.marketingcharts.com/print/eclipsed-by-e-mail-direct-mail-to-tumble-39-by-2013-9192/?utm_campaign=newsletter&utm_source=mc&utm_medium=textlink" href="http://www.marketingcharts.com/print/eclipsed-by-e-mail-direct-mail-to-tumble-39-by-2013-9192/?utm_campaign=newsletter&utm_source=mc&utm_medium=textlink" style="font-size: 11px;">www.marketingcharts.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/print/eclipsed-by-e-mail-direct-mail-to-tumble-39-by-2013-9192/?utm_campaign=newsletter&utm_source=mc&utm_medium=textlink"><H2>Eclipsed by E-mail, Direct Mail to Tumble 39% by 2013</H2></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/print/eclipsed-by-e-mail-direct-mail-to-tumble-39-by-2013-9192/?utm_campaign=newsletter&utm_source=mc&utm_medium=textlink"><P>Direct mail is being negatively affected by online efforts, specifically email, and is expected to decline 39% in the next five years - from $49.7 billion in annual spend in 2008 to $29.8 billion by then end of 2013, according to a <A href="http://www.borrellassociates.com/report_details.aspx?prodID=184">report</A> from Borrell Associates, <A href="http://www.marketingvox.com/email-online-coupons-erode-direct-mails-dominance-044138/">writes</A> MarketingVOX. <SPAN id="more-9192"></SPAN></P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/print/eclipsed-by-e-mail-direct-mail-to-tumble-39-by-2013-9192/?utm_campaign=newsletter&utm_source=mc&utm_medium=textlink"><div align="center"><img src="http://content9.clipmarks.com/blog_cache/www.marketingcharts.com/img/812E62CB-870E-4CCF-B2F0-E28E98F8D471" alt="borrell-associates-email-ad-spend-2008-2013.jpg" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/print/eclipsed-by-e-mail-direct-mail-to-tumble-39-by-2013-9192/?utm_campaign=newsletter&utm_source=mc&utm_medium=textlink"><P>Local e-mail is expected to account for a significant portion of e-mail growth overall. Borrell Associates forecasts that local e-mail advertising will grow from $848 million in 2008, to $2 billion in 2013, as more small businesses abandon direct-mail couponing and promotions and turn to the measurable and less costly online medium.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/print/eclipsed-by-e-mail-direct-mail-to-tumble-39-by-2013-9192/?utm_campaign=newsletter&utm_source=mc&utm_medium=textlink"><P>Online coupons are credited, in part,  with expediting direct mail’s demise. A report by PriceGrabber noted <A href="http://www.marketingcharts.com/interactive/more-consumers-go-online-to-curb-impulses-avoid-taxes-8499/">53% of online Americans</A> say the recession compels them to spend more time on the internet, where they research purchases to suppress impulse buying and shopping for deals that do not include shipping fees or sales tax.</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/17FFFD30-F4CA-4324-BAE4-8AA854AB0FFA/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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