Dell accidentally sells 19-inch monitors for $15 in Taiwan


	Dell accidentally sells 19-inch monitors for $15 in Taiwan

rmowery

7-4-2009 12:01 AM

66 views

tags:

ad error, advertisement, computer monitor, dell, taiwan

rmowery says:

I guess the power of the Tweet didn't help in this case, though it did generate quite the traffic stream in a very short amount of time.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/da50af30-763a-44f8-9960-2c90d1195e70/16C57C99-2EDC-4EDF-A7FF-FDEBAF6CD8DF/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.techspot.com/news/35297-dell-accidentally-sells-19inch-monitors-for-15-in-taiwan.html" href="http://www.techspot.com/news/35297-dell-accidentally-sells-19inch-monitors-for-15-in-taiwan.html" style="font-size: 11px;">www.techspot.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.techspot.com/news/35297-dell-accidentally-sells-19inch-monitors-for-15-in-taiwan.html"><H2>Dell accidentally sells 19-inch monitors for $15 in Taiwan <BR />  </H2></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.techspot.com/news/35297-dell-accidentally-sells-19inch-monitors-for-15-in-taiwan.html"><DIV>Taiwan consumer regulators <A target="_blank" href="http://www.pcworld.com/article/167688/dell_ordered_to_sell_19inch_lcd_displays_for_15_in_taiwan.html">have ordered Dell</A> to honor a pricing slip-up on their website that offered 19-inch LCD monitors for only NT$500 (around $15). The pricing mistake was posted late Thursday, and while it has been fixed since, news of the supposed bargain spread quickly via email, blogs and sites like Twitter. In the eight hours before <A class="iAs" classname="iAs" href="#" target="_blank" itxtdid="9227221">Dell</A> corrected the listing to the intended price of NT$4,800 ($148), 26,000 people had placed orders for nearly 140,000 displays.
</DIV></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.techspot.com/news/35297-dell-accidentally-sells-19inch-monitors-for-15-in-taiwan.html"><DIV>Dell apologized and promised to offer “reasonable <A class="iAs" classname="iAs" href="#" target="_blank" itxtdid="10399959">discounts</A>” to those who ordered the incorrectly-priced monitors. Naturally, people were not happy. Taiwan’s Consumer Protection Commission said it has received 471 complaints about the mix-up and ordered Dell to complete orders for customers who had only ordered one monitor. Those who had ordered more than one should receive discounts on the second and further units.
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