Retargeting Shortages (2)


	Retargeting Shortages (2)

pedrgon

7-21-2008 11:35 AM

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tags:

behavioral targeting, retargeting

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/2ef37db3-4dc2-4058-bd6b-b6ced4ef1615/1591F158-56BE-4D66-84FD-F0EC36238507/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.clickz.com/showPage.html?page=3629513" href="http://www.clickz.com/showPage.html?page=3629513" style="font-size: 11px;">www.clickz.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.clickz.com/showPage.html?page=3629513">little-discussed facet of behavioral search targeting with graphical or textual ads within traditional banner inventory: competitive targeting. This would be where we advertisers are given opportunities to target users who are searching for our competitors (brands, names, or sites) -- not within the SERP (<A href="http://www.webopedia.com/TERM/S/SERP.html" target="_new">define</A>), but within textual or graphical ads served on Web pages or within applications such as messaging apps and widgets. This competitive retargeting of search behavior opens up a whole new area of advertising, providing a way to get messages in front of in-market consumers without the pesky trademark issues that continue to plague the SERPs.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.clickz.com/showPage.html?page=3629513"><P>Current retargeting campaigns that my team and I have run through third-party providers have amazing ROI (<A href="http://www.webopedia.com/TERM/R/ROI.html" target="_new">define</A>) and work very well, but they suffer from volume shortages. With site-centric retargeting, we only have an opportunity to find (and retarget) those individual searchers we've seen before (and cookied) during a site visit.</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/1591F158-56BE-4D66-84FD-F0EC36238507/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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