Encyclopedia Britannica Now Free For Bloggers


	Encyclopedia Britannica Now Free For Bloggers

edtechnnorris

4-21-2008 1:00 PM

197 views

edtechnnorris says:

In order to keep up with wikipedia, EB is forced to rethink it's company plan

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/49a805bc-dc7b-473a-824b-09ff7f5269b5/1532B191-8A61-4B78-B33F-22D2402BC6E3/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.techcrunch.com/2008/04/18/encyclopedia-britannica-now-free-for-bloggers/" href="http://www.techcrunch.com/2008/04/18/encyclopedia-britannica-now-free-for-bloggers/" style="font-size: 11px;">www.techcrunch.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.techcrunch.com/2008/04/18/encyclopedia-britannica-now-free-for-bloggers/"><P><IMG alt="" class="snap_nopreview shot2" src="http://www.techcrunch.com/wp-content/britannica.jpg" /><A href="http://www.britannica.com/bps/home">Encyclopedia Britannica<IMG src="http://i.ixnp.com/images/v3.26/t.gif" class="snap_preview_icon" id="snap_com_shot_link_icon" /></A> often is used in case studies as a definitive example of how new technology can disrupt a business. Everything was great for the nearly 250 year old privately held company until the Internet came around and a <A href="http://www.wikipedia.com">Category Five hurricaned<IMG src="http://i.ixnp.com/images/v3.26/t.gif" class="snap_preview_icon" id="snap_com_shot_link_icon" /></A> on their parade. According to Comscore, for every page viewed on Brittanica.com, 184 pages are viewed on Wikipedia (3.8 billion v. 21 million pave views per month). In short, they are a classic example of the <A href="http://www.amazon.com/Innovators-Dilemma-Technologies-Management-Innovation/dp/0875845851">Innovator’s Dilemma<IMG src="http://i.ixnp.com/images/v3.26/t.gif" class="snap_preview_icon" id="snap_com_shot_link_icon" /></A> (see also the Music Industry).</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.techcrunch.com/2008/04/18/encyclopedia-britannica-now-free-for-bloggers/"><P>You can purchase the 32 volume Britannica, which has 65,000 articles and 44 million words, for just $1,400. Or you can access it on the web for $70 per year.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.techcrunch.com/2008/04/18/encyclopedia-britannica-now-free-for-bloggers/">And now, you can get access to the online version for free through a new program called <A href="http://britannicanet.com/">Britannica Webshare<IMG src="http://i.ixnp.com/images/v3.26/t.gif" class="snap_preview_icon" id="snap_com_shot_link_icon" /></A> - provided that you are a <EM>“web publisher.”</EM> </blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/1532B191-8A61-4B78-B33F-22D2402BC6E3/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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