<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/1b3e9805-5f10-40ab-915a-14c397cb781d/14E0E296-D4BD-409E-BC2B-54442A6D9172/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.copyblogger.com/five-common-headline-mistakes-and-how-to-avoid-them/" href="http://www.copyblogger.com/five-common-headline-mistakes-and-how-to-avoid-them/" style="font-size: 11px;">www.copyblogger.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.copyblogger.com/five-common-headline-mistakes-and-how-to-avoid-them/"><H2>Five Common Headline Mistakes and How to Avoid Them</H2></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.copyblogger.com/five-common-headline-mistakes-and-how-to-avoid-them/"><P><A href="http://www.copyblogger.com/magnetic-headlines">Writing a great headline</A> means crafting an enticing invitation to a prospective reader. It’s not the whole story, nor is it an attempt to convince anyone to do anything other than to <EM>keep reading</EM>.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.copyblogger.com/five-common-headline-mistakes-and-how-to-avoid-them/"><P>That being said, it seems you can’t move two pages on the web without tripping across a poorly-craft headline. While many contain one or more necessary elements, other factors are often left out of the headline, diminishing the overall power and draw of this critical aspect of your copy.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.copyblogger.com/five-common-headline-mistakes-and-how-to-avoid-them/"><P><A id="more-315"></A>Here are five common mistakes that people make when writing headlines, which also serve as checklist items for you to take into account when crafting your own.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.copyblogger.com/five-common-headline-mistakes-and-how-to-avoid-them/"><H3>1. No Reader Benefit</H3></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.copyblogger.com/five-common-headline-mistakes-and-how-to-avoid-them/"><P>No communicated benefit for the reader, no readers. The expressed benefit does not have to be some <A href="http://www.copyblogger.com/why-your-best-headline-could-be-too-powerful/">over-the-top, unbelievably fantastic promise</A>. It only needs to be relevant and worth the time investment required to keep reading.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.copyblogger.com/five-common-headline-mistakes-and-how-to-avoid-them/"><EM>How to avoid:</EM></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/14E0E296-D4BD-409E-BC2B-54442A6D9172/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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