WPP's Puts its Mouth Where its Money is

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	WPP's Puts its Mouth Where its Money is

innonate

5-29-2007 12:27 PM

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tags:

wpp, advertising, realmedia, tv

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/a959d719-2356-48e8-98f5-54317780e9d0/144C292B-DD7F-4CEF-8F88-1256B5C934E4/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.paidcontent.org/entry/419-wpps-sorrell-sees-fundamental-shift-of-tv-ads-to-web/" href="http://www.paidcontent.org/entry/419-wpps-sorrell-sees-fundamental-shift-of-tv-ads-to-web/" style="font-size: 11px;">www.paidcontent.org</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.paidcontent.org/entry/419-wpps-sorrell-sees-fundamental-shift-of-tv-ads-to-web/"><P>Sir Martin Sorrell’s lips have been getting increasingly loose on the subject of digital advertising of late; now that his WPP - the world’s second largest advertising group - has secured the $649 million buy-out of 24/7 RealMedia, giving him a stronger foothold in net ads, he’s gone on record with a frank assessment of the outlook for old-media ad spend. <A title="Sorrell told Times of London" href="http://business.timesonline.co.uk/tol/business/industry_sectors/media/article1848146.ece">Sorrell told Times of London</A>: “<B>Television is under severe pressure at the moment from the internet. </B><B>There has been a fundamental shift and the pace will quicken</B>, but predictions of a depression in traditional media have gone too far. Television advertising is not going to disappear. It still has pulling power, but the balance will switch.”
</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/144C292B-DD7F-4CEF-8F88-1256B5C934E4/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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