In-Game Advertising Picks Up

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	In-Game Advertising Picks Up

David M Ewalt

12-8-2008 12:47 PM

579 views

tags:

video games, advertising

David M Ewalt says:

Most in-game ads appear virtually the same way they would in the real world -- like a billboard on the side of the road in a racing game. But if advertisers really do see positive results from these ads, expect to see them in more creative formats:
* Mario wearing Nikes
* Master Chief pounding down a Red Bull
* Sonic The Hedgehog eating at a Sonic drive-through

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/3aaf2c4f-366b-421d-af66-bb2b85c33e7f/13D9DA70-8A83-4BB3-9C6A-FB74B7868783/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://news.cnet.com/8301-13577_3-10112602-36.html?part=rss&tag=feed&subj=TheSocial" href="http://news.cnet.com/8301-13577_3-10112602-36.html?part=rss&tag=feed&subj=TheSocial" style="font-size: 11px;">news.cnet.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://news.cnet.com/8301-13577_3-10112602-36.html?part=rss&tag=feed&subj=TheSocial">"Even in a down year that we're all facing, this industry's growing," said J.J. Richards, the newly appointed general manager of in-game advertising company Massive, at an advertiser event Wednesday.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://news.cnet.com/8301-13577_3-10112602-36.html?part=rss&tag=feed&subj=TheSocial"><P>"Versus other mediums," Richards said, "in-game advertising has unparalleled engagement."</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://news.cnet.com/8301-13577_3-10112602-36.html?part=rss&tag=feed&subj=TheSocial"><P>Massive, which has been <A href="http://news.cnet.com/8301-10784_3-6068776-7.html" title="Microsoft confirms Massive acquisition -- Thursday, May 4, 2006">owned by Microsoft since 2006</A>, took over a below-ground nightclub in Manhattan's West Village for its first "upfront" event, modeled off of the eponymous television ad pitch events for advertisers and media buyers. It also marked Richards' debut as head of Massive; he served as the head of Microsoft's Xbox Live division for several years and then Microsoft's advertising division.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://news.cnet.com/8301-13577_3-10112602-36.html?part=rss&tag=feed&subj=TheSocial">The mantra of the afternoon: In-game advertising, despite still being an emerging medium, is an effective spot for ad dollars at a time when budgets are getting alarmingly tight. </blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/13D9DA70-8A83-4BB3-9C6A-FB74B7868783/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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