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Smartphones Now Ringing for Women
iskandar
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13
6-10-2008 5:33 PM
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smartphone
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women
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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/42252996-4734-4188-b5f0-383198598809/13A8757B-C9BB-4859-AE32-D6A0ECCCB90B/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.nytimes.com/2008/06/10/technology/10phone.html?partner=rssnyt&emc=rss" href="http://www.nytimes.com/2008/06/10/technology/10phone.html?partner=rssnyt&emc=rss" style="font-size: 11px;">www.nytimes.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.nytimes.com/2008/06/10/technology/10phone.html?partner=rssnyt&emc=rss"><NYT_HEADLINE _moz-userdefined="" type=" " version="1.0"> Smartphones Now Ringing for Women </NYT_HEADLINE></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.nytimes.com/2008/06/10/technology/10phone.html?partner=rssnyt&emc=rss"><P>In a big shift for the phone industry, women have emerged as eager buyers of not just iPhones but of all so-called smartphones — BlackBerrys, Treos and other models.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.nytimes.com/2008/06/10/technology/10phone.html?partner=rssnyt&emc=rss"><P>In the last year the number of American women using smartphones more than doubled to 10.4 million, growing at a faster pace than among men, according to Nielsen Mobile, which tracks wireless trends.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.nytimes.com/2008/06/10/technology/10phone.html?partner=rssnyt&emc=rss"><P>The phone makers and service providers increasingly see women as the path to the entire household. According to <A title="More information about Verizon Communications" href="http://topics.nytimes.com/top/news/business/companies/verizon_communications_inc/index.html?inline=nyt-org" linkindex="41">Verizon</A> Wireless, 71 percent of women make the decision about their family’s wireless choices, including phones and service plans. (Smartphones require data plans that can cost $30 or more a month.)</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.nytimes.com/2008/06/10/technology/10phone.html?partner=rssnyt&emc=rss"><P>As a result, smartphone makers are beginning to market specifically to women. <A title="More information about Research in Motion Ltd" href="http://topics.nytimes.com/top/news/business/companies/research-in-motion-ltd/index.html?inline=nyt-org" linkindex="42">Research in Motion</A>, based in Waterloo, Ontario, has taken out ads for its BlackBerry phones in Elle, Martha Stewart Living and <A title="More articles about Oprah Winfrey." href="http://topics.nytimes.com/top/reference/timestopics/people/w/oprah_winfrey/index.html?inline=nyt-per" linkindex="43">Oprah Winfrey</A>’s magazine O. </P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;"> </td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/13A8757B-C9BB-4859-AE32-D6A0ECCCB90B/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>
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