Why Google is prime target for Microsoft and Yahoo


	Why Google is prime target for Microsoft and Yahoo

alexpapa

11-1-2007 9:56 AM

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tags:

marketing, advertising, e-marketing, online advertising, microsoft, google, yahoo

alexpapa says:

Key differences in the revenue generation of online marketing services show why Google is the player to stop for Microsoft and Yahoo... probably not only for them as marketing budgets are gradually being reallocated to better cover interactive online and on-demand channels and practices.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/512b536e-c556-43a9-899a-a8a4b549eba9/11C63DB6-8075-4D63-9BD4-96AD24D3215F/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.fool.com/investing/value/2007/10/30/microsoft-must-kill-google-now.aspx" href="http://www.fool.com/investing/value/2007/10/30/microsoft-must-kill-google-now.aspx" style="font-size: 11px;">www.fool.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.fool.com/investing/value/2007/10/30/microsoft-must-kill-google-now.aspx"><H1 class="entry-title">Microsoft Must Kill Google, Now</H1></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.fool.com/investing/value/2007/10/30/microsoft-must-kill-google-now.aspx"><li style="margin-left:16px;padding-left: 0px;">Marketing revenues at Yahoo! inched 13% higher to $1.5 billion. What's troubling is that while ad money from Yahoo!'s own websites climbed 24% higher to $922 million, the company's fledgling collection of third-party sites that regurgitate Yahoo! ads posted a <A href="http://www.fool.com/investing/general/2007/10/17/yahoo-parties-like-a-rock-star.aspx">1% decrease in revenues</A> to $622 million.</LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.fool.com/investing/value/2007/10/30/microsoft-must-kill-google-now.aspx"><li style="margin-left:16px;padding-left: 0px;">Microsoft's <A href="http://www.fool.com/investing/value/2007/10/29/microsoft-can-still-get-better.aspx">online-services revenues</A> climbed to $671 million, but $80 million of that came from the aQuantive acquisition that closed during the period. Ad revenues would have climbed just 25% higher before factoring in that $6 billion deal. That's still respectable, although a major downer is that the company posted an operating loss of $264 million in this division.</LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.fool.com/investing/value/2007/10/30/microsoft-must-kill-google-now.aspx"><li style="margin-left:16px;padding-left: 0px;">Google put up a whopping <A href="http://www.fool.com/investing/general/2007/10/19/an-800-google.aspx">$4.2 billion</A> in site-related revenues for the quarter, up 57% over the prior year. That impressive figure is the result of a 65% surge on its own sites to $2.7 billion and a 40% increase through its network third-party sites to $1.5 billion.</LI></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/11C63DB6-8075-4D63-9BD4-96AD24D3215F/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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