-<"Try telling that to network reporters.ABC correspondent didn’t ask how much it cost to purchase the cases in the first place, or how much it would cost Wal-Mart to make all those other changes, preventing viewers from being able to assess if it was a sound business decision or not.
“NBC Nightly News” praised shoe company Timberland (NYSE:TBL) on the February 3 broadcast for “not waiting for the government to take action” to stop global warming and for going ahead with reducing and offsetting emissions anyway.
But Schendler and others are skeptical about effectiveness. “They weren’t literally offsetting anything,” Schendler told BusinessWeek." >--