The Evil Empire's Gatineau and behavioral targeting

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	The Evil Empire's Gatineau and behavioral targeting

cduck19802002

12-15-2007 5:57 PM

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tags:

microsoft, gatineau, marketing

cduck19802002 says:

In another words–where is the FTC, the EC, and other privacy regulators!

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/5ec856d0-2617-4131-aa74-9711353fbafd/0F283198-3A4E-4BAC-85B5-61C26499DBAC/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.democraticmedia.org/jcblog/?p=422" href="http://www.democraticmedia.org/jcblog/?p=422" style="font-size: 11px;">www.democraticmedia.org</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.democraticmedia.org/jcblog/?p=422">Web analytics–software that analyzes how one interacts with a site, is being merged with behavioral measurement and other identifying technologies.  Microsoft is moving further in this area, including with its “Gatineau” product.  <A href="http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=71918" linkindex="12">Explains</A> <EM>Online Metrics Insider</EM>:</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.democraticmedia.org/jcblog/?p=422">Once demographic information is captured in a registration database, it can be joined with behavioral data in the Web analytics system and reported on.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.democraticmedia.org/jcblog/?p=422">What kind of data is accumulated? Certainly the information you supply when signing up for Hotmail or any number of Microsoft services. As well, your behavior on Microsoft web sites—which sites you visit, which parts of those sites, and how often. Also, publicly available data supplied by third parties may be used to complete your profile…From this data a site can build a detailed profile of the content that interests you and then use that profile to provide additional content or offers relevant to your interests.</blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/0F283198-3A4E-4BAC-85B5-61C26499DBAC/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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