SEAN BOHAN ON GHOST BLOGGING


	SEAN BOHAN ON GHOST BLOGGING

cobrandit

12-6-2008 6:02 PM

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seanbohan cobrandit

cobrandit says:

I don't really have anything to add here...

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/4a9e88aa-1938-422b-987c-56b5749ee388/0F201FE6-213E-497B-BD3A-D1DA9582DA57/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.seanbohan.com/2008/12/04/ghost-blogging-and-authenticity-3/" href="http://www.seanbohan.com/2008/12/04/ghost-blogging-and-authenticity-3/" style="font-size: 11px;">www.seanbohan.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.seanbohan.com/2008/12/04/ghost-blogging-and-authenticity-3/"><H2><A title="Permanent Link to Ghost Blogging and Authenticity" rel="bookmark" href="http://www.seanbohan.com/2008/12/04/ghost-blogging-and-authenticity-3/" class="postHeading">Ghost Blogging and Authenticity</A></H2></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.seanbohan.com/2008/12/04/ghost-blogging-and-authenticity-3/"><P>David Mullen nails it with his post on “<A href="http://davidwmullen.com/2008/12/03/ghost-blogging/">Save the Ghosts for Halloween</A>”</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.seanbohan.com/2008/12/04/ghost-blogging-and-authenticity-3/"><P>Strategists, “gurus” and agencies need to stop treating their clients like junkies and acting as crack dealers. They need to stop “blogging for”, “communicating for” and “using social media” for  their clients and work with the clients to develop a real sustainable culture within the communications (marketing and PR and events) teams of DOING THIS THEMSELVES. Are you really joining the users in a conversation if you are doing it by proxy (ghost blogger)? Acting as a filter between the user and the client is inherently INAUTHENTIC, FALSE AND WRONG. </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.seanbohan.com/2008/12/04/ghost-blogging-and-authenticity-3/"><P>In Social Media, WHO says it is as important as WHAT is said. Otherwise this will end up like press releases and advertising… and users will move on.</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/0F201FE6-213E-497B-BD3A-D1DA9582DA57/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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