<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/068f19bf-f7d0-4252-aec7-8888c614b3cb/0CD2CD27-A918-4119-99D7-1FABD2536DB4/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.dynamiclogic.com/na/research/casestudies/greystripe.php" href="http://www.dynamiclogic.com/na/research/casestudies/greystripe.php" style="font-size: 11px;">www.dynamiclogic.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.dynamiclogic.com/na/research/casestudies/greystripe.php"><table background="undefined" bgcolor=""><tr><TD valign="top"><P class="heading">Case Studies</p> <BR /> <CENTER><B>Mobile Ads for "The Golden Compass" Film Demonstrate<BR />Branding Impact of Mobile Advertising</B></CENTER> <P> To raise awareness of and intent to see the film "The Golden Compass," New Line Cinema launched a marketing campaign that included a mobile component provided by Greystripe, the world's first ad-supported mobile game and application distributor. </P><P> Dynamic Logic, A Millward Brown Company, was commissioned to measure the overall impact of New Line's mobile branding efforts for the film. Results support that mobile WAP sites are effective in influencing a highly-engaged audience, particularly when advertising new movies. </P><P> <A href="http://www.dynamiclogic.com/na/research/casestudies/docs/AdIndexMobile_NewLineCinema_CaseStudy_Mar08.pdf" class="heading"><SPAN>Click here to read full case study - .PDF</SPAN></A> </P><P> </P><CENTER><IMG width="378" height="51" border="0" usemap="#logos" src="http://www.dynamiclogic.com/images/sub/greystripe_logos.jpg" /></CENTER> <MAP name="logos"><AREA alt="New Line Cinema" coords="0,0,89,51" target="_blank" href="http://www.newline.com" shape="rect"></AREA><AREA alt="Greystripe" coords="100,15,260,40" target="_blank" href="http://www.greystripe.com" shape="rect"></AREA> </MAP> <P> </P><P class="newstitle"> </p> <P align="right"><A href="http://www.dynamiclogic.com/na/research/casestudies/">More Case Studies</A></p> <IMG width="395" height="1" alt="" src="http://www.dynamiclogic.com/images/transparent.gif" /> </TD></tr></table></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/0CD2CD27-A918-4119-99D7-1FABD2536DB4/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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