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social business design | peter kim, dachis group
cobrandit
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6-30-2009 12:23 PM
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cobrandit dachisgroup peterkim
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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/656e30a2-84f9-4d08-a356-565e93832bf2/0CBCEBC3-BD55-4186-A776-11FDC8D6DF46/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.beingpeterkim.com/2009/06/reflections-on-social-business.html" href="http://www.beingpeterkim.com/2009/06/reflections-on-social-business.html" style="font-size: 11px;">www.beingpeterkim.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.beingpeterkim.com/2009/06/reflections-on-social-business.html"><div align="center"><img src="http://content9.clipmarks.com/blog_cache/beingpeterkim.com/img/9172E2E7-015C-4D22-B2D1-1D13D1020730" alt="" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.beingpeterkim.com/2009/06/reflections-on-social-business.html"><P>It's been almost a year since I started building <A target="_blank" href="http://www.dachiscorporation.com">Dachis Corporation</A> to make sense of all the social things going on out there. Along the way, I've constantly been asked, "what are you working on?"</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.beingpeterkim.com/2009/06/reflections-on-social-business.html"><P>Today I'm ready to share part of the answer with you, which is <STRONG>social business design</STRONG>: a framework for understanding and applying social constructs to business (visualized above).</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.beingpeterkim.com/2009/06/reflections-on-social-business.html"><P>Social business design is a mutually exclusive, collectively exhaustive way of considering how a corporation, business unit, or project can create and capture value from today's emerging technologies and evolving operating environment. The social business design framework captures ecosystem (community), hivemind (culture), dynamic signal (collaboration), and metafilter (content). Putting these into play creates improved business outcomes as well as emergent outcomes. Measurement provides the backbone to the entire framework, as driving change requires proof.</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;"> </td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/0CBCEBC3-BD55-4186-A776-11FDC8D6DF46/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>
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