Story Sharing Leads To Credibility


	Story Sharing Leads To Credibility

trouth

6-18-2008 3:14 PM

223 views

trouth says:

Sharing personal stories about products/services
gain you tremendous credibility.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/1f063308-3a26-43aa-8104-9034f0255bb9/0C8A7C3A-1E90-4567-9EF1-26E944F8CB06/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.businessknowhow.com/marketing/feedingfrenzy.htm" href="http://www.businessknowhow.com/marketing/feedingfrenzy.htm" style="font-size: 11px;">www.businessknowhow.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.businessknowhow.com/marketing/feedingfrenzy.htm"><P><B>1. Share Personal Stories</B>
Stories about your personal experiences with your products or services 
      give you tremendous credibility. When I bought a mountain bike at Ridley’s 
      Cycle in Calgary, it wasn’t because of a brochure that described the 
      bicycle’s features. It was because the employee told me about his personal 
      experience in test-riding a similar bike. He described his experience with 
      such exuberance that I couldn’t help but get caught-up in his enthusiasm. 
      I ended up buying two bikes – the second for a friend who I knew would 
      love it. No brochure can create real life excitement that stimulates an 
      emotional buying demand the way personal stories can.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.businessknowhow.com/marketing/feedingfrenzy.htm"><P>That doesn’t mean that you, the salesperson, had to actually have the 
      experience yourself. The experience could have happened to another 
      customer or co-worker. The key is that you know the other person 
      personally and they told you about their experience themselves. That gives 
      you the “inside information” that enhances your credibility. </P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/0C8A7C3A-1E90-4567-9EF1-26E944F8CB06/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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