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Retargeting Shortages (3)
pedrgon
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7-21-2008 11:36 AM
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behavioral targeting
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retargeting
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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/7e1f58a7-fadc-46a0-909c-065d6f39a049/0B50E7E0-8A70-47C1-85CA-7749717B1898/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.clickz.com/showPage.html?page=3629513" href="http://www.clickz.com/showPage.html?page=3629513" style="font-size: 11px;">www.clickz.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.clickz.com/showPage.html?page=3629513"><P>Within a search environment, the percentage of searchers that we could cookie might (optimistically) be 5 percent of the total search audience, except on brand searches (meaning that our average CTR (<A href="http://www.webopedia.com/TERM/C/CTR.html" target="_new">define</A>) on search keywords is 5 percent). The search engines, on the other hand, see 100 percent of the search audience and therefore have a cookie base 20-plus times larger. Far greater scale is available once one has the larger cookie base. Another great advantage is that some searchers routinely ignore the paid listings. So unless a marketer has high organic rank, the opportunity to currently capture cookies is limited to paid search.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.clickz.com/showPage.html?page=3629513">The appetite among our clients and the SEMPO survey respondents is particularly strong for in-market consumers who have voluntarily shared with search engines their needs, desires, research interests, and preferences through a combination of voluntary profiles and their searching behavior.</blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;"> </td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/0B50E7E0-8A70-47C1-85CA-7749717B1898/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>
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