70% of SL users dissappointed w/ traditional marketing


	70% of SL users dissappointed w/ traditional marketing

DrLRn1Rs

3-29-2007 2:09 PM

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gh avisualagency

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/af78de71-512a-4a16-96ab-ef72de0d6abf/0B44AADD-12C4-4A78-A9D7-50C5B28036EA/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.dmwmedia.com/news/2007/03/27/survey-70-of-of-users-disappointed-with-marketing-efforts-in-second-life" href="http://www.dmwmedia.com/news/2007/03/27/survey-70-of-of-users-disappointed-with-marketing-efforts-in-second-life" style="font-size: 11px;">www.dmwmedia.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.dmwmedia.com/news/2007/03/27/survey-70-of-of-users-disappointed-with-marketing-efforts-in-second-life"><H2 class="content-title">Survey: 70% of of Users Disappointed With Marketing Efforts in Second Life</H2></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.dmwmedia.com/news/2007/03/27/survey-70-of-of-users-disappointed-with-marketing-efforts-in-second-life">according to a new survey by Komjuniti, a Hamburg, Germany, research firm. Second Lifers see a lot of the companies as simply opportunistic and not really interested in developing a long-term presence in Second Life that benefits its inhabitants.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.dmwmedia.com/news/2007/03/27/survey-70-of-of-users-disappointed-with-marketing-efforts-in-second-life"><DIV>“The brand sites on Second Life currently look like they’re being treated in pretty much the same way as [traditional] advertising campaigns,” said Dr. Nils Andres, managing director of Komjuniti to Brandweek. They have been “placed with the hope of getting high visitor frequency and good PR scores.”</DIV></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.dmwmedia.com/news/2007/03/27/survey-70-of-of-users-disappointed-with-marketing-efforts-in-second-life"><DIV>“They expect more creativity, more inspiration, and not vertical influence the old and traditional way of the 60-second spot,” said Andres. </DIV></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.dmwmedia.com/news/2007/03/27/survey-70-of-of-users-disappointed-with-marketing-efforts-in-second-life">Catherine Smith, Linden Labs’ Director of Marketing, says</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.dmwmedia.com/news/2007/03/27/survey-70-of-of-users-disappointed-with-marketing-efforts-in-second-life"><DIV>“If you are not authentic and do not offer anything to the community, you are likely to be ignored”, she said.</DIV></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/0B44AADD-12C4-4A78-A9D7-50C5B28036EA/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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