Proctor & Gamble annonserer på mobil


	Proctor & Gamble annonserer på mobil

imlirdan

9-21-2006 3:18 AM

122 views

tags:

mobile_plattformer

imlirdan says:

P&G gir et løft til mobil annonsering

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/3e2b7756-b9c0-43a5-aa15-3625b691342d/0AC7828A-1FAF-4369-ACEA-8E03C26D69DF/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.marketingvox.com/archives/2006/09/20/pgs_advertising_goes_wireless/" href="http://www.marketingvox.com/archives/2006/09/20/pgs_advertising_goes_wireless/" style="font-size: 11px;">www.marketingvox.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingvox.com/archives/2006/09/20/pgs_advertising_goes_wireless/"><H1>P&G's Advertising Goes Wireless</H1></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingvox.com/archives/2006/09/20/pgs_advertising_goes_wireless/"><P>Proctor and Gamble, the largest U.S. advertiser, will be advertising its Herbal Essences shampoo on Amp'd Mobile.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingvox.com/archives/2006/09/20/pgs_advertising_goes_wireless/"><P>The move gives a huge boost to mobile video as a viable advertising channel, and it gives P&G access to 50,000 Amp'd subscribers, Advertising Age <A href="http://adage.com/digital/article?article_id=111864">reports</A>. P&G has purchased 15- and 30-second spots that will begin appearing Amp'd's mobile video channels in October. </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingvox.com/archives/2006/09/20/pgs_advertising_goes_wireless/"><P>Beginning next year, Amp'd will offer discounts to subscribers that opt-in to providing their age, gender, and location. Additionally, the popular Amp'd Overdrive package could be offered at a discount, if subscribers agree to view ads and also agree to let marketers contact them based on information the subscribers provide.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingvox.com/archives/2006/09/20/pgs_advertising_goes_wireless/"><P>P&G is expected to increase its mobile advertising spending later this year by rolling out additional promotions through its Interactive Marketing Innovation Consumer Solutions program.</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/0AC7828A-1FAF-4369-ACEA-8E03C26D69DF/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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