Newspaper Sites Show Growth(!)


	Newspaper Sites Show Growth(!)

dgreplay

9-3-2009 10:31 AM

42 views

dgreplay says:

I hope this is true, but I'm skeptical. First, NAoA is behind the report (with Nielsen). Second, i'll buy the big number (sorta) of people visiting the sites but i just can't believe the engagement percentages...they are off the charts.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/d8fbecf9-23b0-4a2e-994e-daa81a759d29/0AB2175B-E5C6-4452-BB31-CAE3C17B0192/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.bizreport.com/2009/09/report_newspaper_website_traffic_on_the_upswing.html" href="http://www.bizreport.com/2009/09/report_newspaper_website_traffic_on_the_upswing.html" style="font-size: 11px;">www.bizreport.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.bizreport.com/2009/09/report_newspaper_website_traffic_on_the_upswing.html">A recent report from the Newspaper Association of America and Nielsen Online shows that one-third of all Internet traffic is going to newspaper websites</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.bizreport.com/2009/09/report_newspaper_website_traffic_on_the_upswing.html">this report finds that newspaper website visitors are <A href="http://www.bizreport.com/2009/08/mori_newspapers_sending_consumers_to_stores.html<br />">more engaged with ads</A> and more likely to take action based on an ad seen.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.bizreport.com/2009/09/report_newspaper_website_traffic_on_the_upswing.html">Nielsen researchers found that 82% of adults who saw an ad on a newspaper site or in a newspaper 'took action' based on that ad</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.bizreport.com/2009/09/report_newspaper_website_traffic_on_the_upswing.html">What actions are consumers taking? They are clipping coupons, making purchases or visiting websites for more information</blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/0AB2175B-E5C6-4452-BB31-CAE3C17B0192/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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